EMAIL & SMS MARKETING FOR ECOMMERCE BRANDS
Email marketing that feels
like your brand — and works like a revenue channel.
I bring strategy, copywriting, design, automation and implementation together to help ecommerce brands turn more subscribers into customers—and more first-time buyers into loyal ones.
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With years of hands-on email marketing experience, I manage the details from campaign planning to performance review, so your email channel keeps moving even when your team is busy.
Strategy • Copywriting • Design • Automation • Optimisation
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Selected brands I’ve worked with:
Your list is growing. But your email channel is not doing enough with it.
You know email should be supporting more sales and stronger customer retention. But when planning, writing, designing and reporting are spread across an already-busy team, consistency is usually the first thing to disappear.
Campaigns keep slipping
Emails are rushed, delayed or sent without a clear purpose beyond “we should email this week.”
Every send starts from scratch
Without a strategic calendar or repeatable process, your team spends too much time deciding what to say and too little time improving what works.
Your emails could belong to anyone
The copy feels generic, the design misses your brand and subscribers are given little reason to read, click or remember you.
Your automations are underworking
Your flows exist, but the timing, segmentation, messaging and customer journey have not been reviewed or improved in months.
One partner across the whole email journey.
We support every step of your email journey, from strategy and setup to campaigns, automation, optimization, and ongoing growth—all with one dedicated partner by your side.
Campaign Strategy and Management
Campaign calendars built around your launches, promotions, customer needs and business goals—not last-minute sends designed simply to fill the schedule. Includes: • Campaign planning • Content and promotional calendars • Subject lines and preview text • Segmentation • Building and scheduling • Performance reviews
Automated Flows And Customer Journeys
Strategic flows that reach customers at the right stage—from their first sign-up to their next purchase. Includes: • Welcome flows • Browse and cart abandonment • Checkout abandonment • Post-purchase journeys • Review requests • Winback and re-engagement • Custom lifecycle flows
Copywriting And On-Brand Design
Persuasive copy and thoughtful email design that reflect your identity without sacrificing clarity, mobile usability or conversion. Includes: • Brand-aligned copywriting • Customer email design • Mobile-responsive layouts • Clear content hierarchy • Strong calls to action • Product and educational campaigns
Segmentation And Optimisation
Practical testing and customer segmentation based on real behaviour—not assumptions. Includes: • Audience segmentation • A/B testing • List hygiene • Engagement analysis • Campaign and flow reporting • Ongoing recommendations
Strategy and execution, without the agency runaround.
With Velora Digital, your work is not passed between a strategist, copywriter, designer and account manager who may understand different parts of your brand. You work directly with the person planning your campaigns, writing your copy, designing your emails, building them in your platform and reviewing the results. That continuity helps protect your brand voice, reduce unnecessary back-and-forth and keep every send connected to a clear goal.
Different brands. Different customers. No recycled strategy.
Every email is shaped by the brand, audience and purpose behind the send. Explore selected campaign and flow work across baby products, jewellery, beauty, wellness, apparel and men’s grooming.
Every send should have a job to do.
Good email marketing is not measured by appearance alone. I look at how campaigns and flows support engagement, clicks, conversions, customer retention and attributed revenue—then use those insights to guide what happens next.
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Small enough to care. Experienced enough to lead.
I’m Natalie, the email marketing specialist behind Velora Digital.
For years, I’ve helped ecommerce businesses turn ideas, promotions and customer insights into strategic email campaigns and automated journeys. My work covers the complete process: planning the campaign, refining the message, creating the design, building it inside the platform and reviewing what happened after it was sent.
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Because I stay close to every stage, your brand voice does not get lost between different departments—and your emails remain connected to a clear customer or commercial goal.
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Ihave worked across jewellery, baby products, health and wellness, apparel, beauty and men’s grooming, using Klaviyo, Brevo and Mailchimp. I’m also a PushOwl partner, allowing me to bring a wider retention perspective to how brands communicate with and bring back their customers.
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Platforms and Partnerships: Brevo, Mailchimp and PushOwl Partner
A clear process from first review to continuous improvement.
Good email marketing is not measured by appearance alone. I look at how campaigns and flows support engagement, clicks, conversions, customer retention and attributed revenue—then use those insights to guide what happens next.
Review
We discuss your brand, goals, customer journey and the current state of your email marketing.
Prioritise
I identify the highest-impact opportunities and recommend the right campaign, flow or ongoing support plan.
Create and launch
I plan, write, design and build the agreed emails, with clear review points before anything goes live.
Learn and improve
Once the emails are running, I review the results and use those insights to strengthen future campaigns and journeys.
What clients say about working with Velora Digital
Strong work matters. So does the experience of getting it done.
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We begin with a focused 20-minute conversation about your business, current email activity and goals. I’ll review where possible opportunities may be hiding and explain the most practical next step. If we are a good fit, I’ll prepare a recommended scope based on what your brand actually needs.
I work primarily with Klaviyo, Brevo and Mailchimp. I can support campaign planning, copywriting, design, segmentation, automation, platform implementation and performance reviews. I’m also a PushOwl partner and can consider push notifications as part of a broader retention strategy where appropriate.
The goal is to create a more consistent, strategic and commercially useful email channel. The specific results will depend on factors such as your list size, traffic, offer, purchase cycle and existing account performance. I do not promise overnight results, but I do use campaign and flow data to identify what should be tested and improved over time.
A smaller list can still be valuable when the right foundations are in place. We can focus on essential automations, useful campaigns, list growth and healthy engagement before increasing email frequency
Yes. One-time projects may include account reviews, campaign strategy, template creation or automated flow builds. Ongoing support can include campaign planning, copy, design, implementation, segmentation, testing and reporting. The right arrangement depends on your goals and current workload.
Yes. I personally manage the strategy, copywriting and design, and can also build the approved emails inside your platform. This keeps the message, visual direction and execution closely connected.